01 - Combine soy sauce, coconut milk, brown sugar, fish sauce, vegetable oil, minced garlic, coriander, turmeric, cumin, and white pepper in a bowl. Add chicken strips and toss well. Cover and refrigerate for at least 1 hour or overnight for enhanced flavor.
02 - Submerge wooden skewers in water for a minimum of 30 minutes to prevent burning during grilling.
03 - Thread marinated chicken pieces onto soaked skewers, leaving small spaces between each piece to ensure even cooking.
04 - Heat grill or grill pan to medium-high and lightly oil the grates to prevent sticking.
05 - Cook skewers for 3 to 4 minutes per side until chicken is cooked through and edges are lightly charred.
06 - In a small saucepan over medium-low heat, combine peanut butter, coconut milk, soy sauce, brown sugar, lime juice, fish sauce, chili garlic sauce (if using), minced garlic, and water. Stir continuously until smooth and warm. Adjust thickness by adding water if needed.
07 - Plate chicken satay hot with peanut sauce on the side. Garnish with chopped cilantro, lime wedges, sliced cucumber, and optional sliced red chili.